Your flight a la cart

Your flight a la cart

The week of 10/6/08:

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American Airlines is going to try a new pricing strategy where they "unbundle" many of the options included in the average fare price. The customer will have the ability to add other options to their basic airfare for small fees. This plan will be played into action next year. Air Canada is currently using this strategy. Many travelers are unsettled by this change in pricing because they feel American Airlines is just going to get all that they can out of them. Daniel Garton, American Airlines' executive vice president of marketing, said, "We as an industry have opted to not just raise (ticket) prices but to raise prices and change the fee structure." The rising ticket prices are a result of the rising costs the airline industry is currently facing. Many are left wondering what the airline industry won't charge for?

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