Google Analytics

Google, Google, Google. You never cease to amaze me. You are constantly surprising me with your cool gadgets that before BIT 330 I never knew existed. In our most recent class we learned about Google Analytics, a free service that Google offers that provides individuals with detailed statistics about visitors to their website.


What is Google Analytics?

Google Analytics is a service offered by Google that can be incorporated on any website to provide a web statistics tracking system. I found an interesting blog about the various features of Google Analytics that many users are unaware of. He listed the top five as:

  1. Ability to capture internal search stats
  2. Filter out domains
  3. Track document downloads or specific links
  4. Export to Excel
  5. Filter yourself out

Having no prior knowledge about Google Analytics I find it quite fascinating. But, I wonder who can capitalize from using this tool the most? Well, I found (thanks to good old wikipedia) that:

Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

I will definitely try to impress my marketing group with Google Analytics, hopefully I'll find someway to incorporate it.

Google notes:

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

It appears to me that Google Analytics could have proved very useful in the political campaigns. But will I find it useful…?

My Term Project Website:


So, I went through the step-by-step process of signing up with Google Analytics, which were generously provided by my BIT 330 professor. I took my "Web Property ID" that was given to me after I filled out all my relevant information and put it into my wiki site. Unfortunately, my site is not currently public, thus nothing happened, but I'm looking forward to all the cool information Google Analytics will return! I provided an image of what a typical Google Analytics result looks like.

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